Tony is the Managing Director, China and a Partner at IDEO. Based in Shanghai, he is responsible for developing the location's vision, offering, capabilities and culture. He has extensive experience in designing for China and has worked across multiple industries including: healthcare, consumer electronics, household appliances, food and beverage. Tony's expertise is in using design as a tool to help clients articulate their business challenges and develop their vision and strategy. Some of his clients are: Midea, CR Land, Fotile Kitchenware, Coca Cola, Kimberly Clark, Mattel, Medtronics, Merck, and Nike.